FOR IMMEDIATE RELEASE
May 3, 2002
Contact: For Tribeca Film Festival For Barilla:
Rubenstein Communications, Inc. Edelman Public Relations
Lisa Mortman (212) 843-8280 Dena Vassallo (212) 704-8232
BARILLA NAMED OFFICIAL FOOD SPONSOR OF
FIRST ANNUAL TRIBECA FILM FESTIVAL
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Martin Scorsese and Barilla to host “Food in Film” Discussion on
Cuisine’s influence on Cinema
New York, New York – Tribeca Film Festival co-founders Jane Rosenthal and Robert DeNiro Today announced Barilla as Official Food Sponsor for the First Annual Tribeca Film Festival. The Festival will take place in lower Manhattan from May 8 – May 12 2002, and is presented by American Express. Barilla, along with Festival co-founder Martin Scorsese and food critic Gael Greene, will host a special luncheon and discussion on Thursday, May 9th that explores the influence of Food in Film.
“In honor of Barilla’s 125th anniversary, we are celebrating food in culture. We are excited to be a part of the Tribeca Film Festival and `Food in Film’ discussion hosted by Martin Scorsese, as it is just the beginning of our tribute to food in our cultural lives, “ said Paul Davis, President, Barilla America.
“We are thrilled to welcome Barilla to participate in our Festival,” said Rosenthal. “It is wonderful for us to have the support from an institution celebrating its 125th year in our inaugural year. Their contributions and dedication will help make the Festival a truly remarkable experience.”
This is the Tribeca Film Festival’s inaugural year. Created by Jane Rosenthal and Robert DeNiro, the mission of the Tribeca Film Festival is to enable the international film community and the general public to experience the power of film by redefining the Film Festival experience. The Tribeca Film Festival was founded to celebrate New York City as a major film making capital and contribute to the long-term recovery of lower Manhattan.
The Tribeca Film Festival film slate includes over 150 films including 62 Feature, Documentary and Short Films in Competition, The American Express Presents the Best of New York Film Online Vote, Martin Scorsese and The Film Foundation Present The Restored Classic Series and Best of New York Film series (curated by Martin Scorsese). There will also be a special screenings of Warner Bros. films Insomnia and Divine Secrets of the Ya-Ya Sisterhood, and screenings of Star Wars: Episode II Attack of the Clones.
Tickets for film screenings and other events go on sale to the general public Wednesday, April 24th at 9: AM. To purchase tickets, the public should visit the Tribeca Film Festival website at www.tribecafilmfestival.org, or contact Ticketmaster by phone. On line at www.ticketmaster.com or at local ticket master outlets. During the week of the Festival, tickets will also be available at the Festival box office. For more information on the Tribeca Film Festival, the public should
call 1.866.941.FEST (3378), or visit www.tribecafilmfestival.org.
American Express is the Founding Sponsor of the Tribeca Film Festival. Part of a multi-year, Multi-million dollar relationship, the Festival is the first in a series of events – large and small-That the American Express will be sponsoring to draw people to the area and help create a sense of excitement about Lower Manhattan. American Express Company is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking. For more information, visit www.americanexpress.com.
About Barilla:
Lead by the family for 125 years with brands such as Barilla, Mulino Bianco, Pavesi, Voiello, Wasa, Misko (Grece), Filiz (Turkey), Barilla is the world leader in the pasta market. The company produces in 25 factories (18 in Italy and 7 in other countries) and currently has 36% of sales volume in more than 100 countries in the world. For more information:
www.barilla.com.
For general media inquiries about the Film Festival, please contact Lisa Mortman at(212) 843-8280 or Bob Lawson at (212) 843-8024. For more information about media credentials, please contact Wendy Knutzen at (212) 843-9359 or email festival@rubenstein.com. For more information on Barilla, or the “Food in Film” Luncheon and Discussion, please contact Dena Vassallo at (212) 704-8232.
