FOR IMMEDIATE RELEASE
CONTACT: Molly Wright for Barilla
312-596-3457
molly_wright@chi.bm.com
BARILLA SATURATES NEW YORK WITH FLAVORS OF ITALY
New Tortellini Mixes Homemade Taste with Culinary Convenience
Chicago, IL (March 28, 2002) – A new tortellini has arrived in New York, and is creating quite a delicious stir among those who relish the taste of homemade Italian food… but with a convenient twist. Following a hugely successful market test in three cities known for their discriminating taste for Italian food - Chicago, Boston, and Hartford/New Haven - Barilla launches its new shelf-stable tortellini into the most discriminating city - New York.
Made with the finest ingredients, each piece of tortellini strikes a perfect balance between thin, delicate layers of pasta and flavorful, authentic Italian fillings. Flavors include Three-Cheese, Asparagus, Spinach, and Porcini Mushroom - all perfectly blended with smooth Ricotta cheese. Barilla Tortellini is a sophisticated, authentic Italian pasta that is a remarkably easy one-dish meal to prepare. It can be kept on hand for up to eight months and, with three to four servings in each bag of Tortellini, is a complete meal that can be made in minutes.
Paul Bartolotta, the first chef to be awarded the coveted James Beard Award for Italian cooking, praises Barilla’s new tortellini as an easy way for today’s home chef to make authentic Italian tortellini bringing home the flavors of an Italian trattoria. “Tortellini Barilla tastes so fresh and the delicate layers of pasta have a wonderful handmade quality,” said Chef Bartolotta. “The
ingredients are the finest, the flavor is outstanding, and the pasta isn’t chewy or doughy and does not break or fall apart.”
Barilla’s new shelf-stable tortellini products, popular in Italy, are now available statewide at select retail outlets. Because it is dried, each 8.9-ounce bag yields 30 percent more when fully cooked than refrigerated tortellini products and has a suggested retail price of $2.99. Consumers can find new Barilla Tortellini where they currently purchase other Barilla pasta products.
Barilla has been producing pasta since 1877 and is the largest manufacturer of dried pasta in the world, available in more than 100 countries. In Italy Barilla has a 35 percent market share, outselling the next competitor by seven times. Today Barilla is the largest food company in Italy, led for 125 years by the entrepreneurial spirit of the Barilla family. Now in its fourth generation, headed by brothers Guido, Luca and Paolo, Barilla operates more than 30 plants globally, producing a total of 4,000 tons of pasta daily. In addition to pasta, Barilla also globally operates brands in the pasta sauce and bakery categories. Consumers can visit www.barillaus.com for more information and recipes.
