For Immediate Release
Contact: Joanne Tehrani
(212) 642-7771
joanne.tehrani@edelman.com
Barilla Hosts Marathon Eve
Dinner as New Official Sponsor of ING New York City Marathon
NEW YORK (NOVEMBER 2004) — As a first-time sponsor of the ING New York City Marathon, Barilla will play host to approximately 14,000 runners at the Barilla Marathon Eve Dinner at Tavern on the Green on Saturday, November 6, 2004. The dinner is open to all registered Marathon runners, beginning at 4:30 p.m.
“We are thrilled to be part of this year’s ING New York City Marathon,” said Sergio Pereira, Vice President of Marketing for Barilla America. “There’s no better venue where pasta is such a necessity, and we’re proud to host such a festive and celebratory occasion, welcoming runners and fueling them up for the race.”
Barilla will be serving three original, authentic Italian pasta recipes created especially for the Marathon by Barilla Executive Chef Lorenzo Boni. They will also be distributing educational information on pasta and nutrition and discussing the importance of carbohydrates like pasta for runners and non-athletes alike.
The Barilla Marathon Eve Dinner will serve up approximately 10,000 lbs of pasta over 38 buffets set up around Tavern on the Green.
Since 1877, the Barilla company has been producing pasta and other grain-based foods for consumers around the world. The company’s basic animating principle has been to make these healthy products affordable to all, no matter where they might be. Barilla has remained true to its entrepreneurial roots over the past four generations, by combining ancient Italian traditions with cutting-edge technological advances. The result is a globally successful company, built on a oundation of principles that allow for continuous growth to reach ever-expanding goals.
The Barilla Group — whose brands include Barilla, Mulino Bianco, Pavesi, Voiello, Wasa, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) and Academia Barilla — is the first Italian food group, headed by the Barilla family for over 125 years. The Group has 29 factories (17 in Italy and 12 abroad). It is a worldwide leader in pasta and currently realizes 30% of sales in volume in more than 120 countries.
