2004 Events

ING New York City Marathon

As a first-time sponsor of the ING New York City Marathon, Barilla will play host to approximately 14,000 runners at the Barilla Marathon Eve Pasta Dinner at Tavern on the Green on Saturday, November 6, 2004. The dinner is open to all registered marathon runners, beginning at 4:30pm.

“We are thrilled to be a part of this year’s ING New York City Marathon,” says Sergio Pereira, Vice President of Marketing for Barilla America.  “There is no better venue where pasta is such a necessity, and we’re proud to host such a festive and celebratory occasion, welcoming runners and fueling them up for the race.”

Barilla will be serving three authentic Italian pasta recipes, over 10,000 pounds of pasta.  We will be distributing educational information on pasta and nutrition and discussing the importance of carbohydrates like pasta for runners and non-athletes alike.

Sample of NYC Marathon recipes
Baked Rigatoni
Rotini Pasta Salad
Gemelli and Formaggi Sauce with Eggplant

American Academy of Family Physicians’s Annual Scientific Assembly
Orlando, FL
October 14-16, 2004
The American Academy of Family Physicians is one of the largest national medical organizations, representing more than 94,300 family physicians, family practice residents and medical students nationwide.  Founded in 1947, its mission is to promote improved health of the American people; to advance the specialty of family practice through education, advocacy, and communication; and to serve the unique needs of members.  The Annual Scientific Assembly is the AAFP’s largest meeting for continuing education, drawing more than 17,000 physicians and visitors. This year’s conference was held in conjunction with the 17th World Conference of Family Doctors (Wonca) and brought over 20,000 physicians, nurses, family practitioners to attend.  Barilla hosted a booth at this year’s conference, featuring cooking demonstrations on the “Truth About Pasta: A Healthy Pasta Cooking Demonstration.” To learn more about the AAFP or the conference, visit their website at www.aafp.org/assembly.xml

American Dietetic Association’s Food & Nutrition Conference & Expo
Anaheim, CA
October 3-5, 2004
Few groups have more influence over the way Americans eat than the nearly 70,000 member of the American Dietetic Association (ADA), sponsors of the Food & Nutrition Conference & Expo (FNCE).  More than 10,000 professionals (including nutrition and sports health professionals, hotel and restaurant managers and executive chefs) will be looking for the latest technological and nutritional advancements.  For more information on the conference, please visit the ADA’s website at www.eatright.org/fnce.

Barilla sponsored a culinary demonstration on the first day of the conference on Sunday, October 3rd from 4:00-5:00pm.  The demonstration featured well-known NYC-based nutritionist, Joy Bauer M.S., R.D. C.D.N., and Chef Jimmy Nadell in a lively discussion on “The Truth About Pasta: A Healthy Pasta Cooking Demonstration. ” Barilla also hosted a booth throughout the conference, offering members information on how pasta can be a part of a healthy diet.

Ravinia
Chicago, IL
June 19, 2004
Concert:  Chicago Symphony Orchestra, Mozart’s Le nozze di Figaro

As part of its commitment to culture and the arts, Barilla is an ongoing, proud sponsor of the annual Ravinia Festival in Chicago, providing funding every summer since 2001.  The oldest outdoor music festival in North America, lauded for presenting world-class music, the festival attracts about 600,000 listeners to some 120 to 150 events that span all genres from classical music to jazz to music theater over each three-month summer season. Over the years, the festival has hosted such luminaries as Louis Armstrong, The Ballet Russe, Luciano Berio, Leonard Bernstein, Lucrezia Bori, Dave Brubeck, Pablo Casals, Van Cliburn, Aaron Copland, Duke Ellington, Ella Fitzgerald, George Gershwin, JosZÿ Greco, Jascha Heifetz, John Houseman, Janis Joplin, Yo-Yo Ma, Luciano Pavarotti, Itzhak Perlman, Oscar Peterson, Stephen Sondheim, Isaac Stern, and Frank Zappa.

We congratulate Ravinia on reaching its 100th year of celebrating and sharing its great musical experience in 2004.  Barilla, a company with 127 years of history of its own, rich in tradition and culture, is proud to help continue this celebration of music.  We are very pleased to join with Ravinia this year to bring music lovers another great classic, Mozart’s le Nozze di Figaro.

Example of Ravinia 2004 Advertisement

The XIVth International Congress of Dietetics – Organized by the American Dietetic Association and Dietitians of Canada
Chicago, IL
May 28-31, 2004
The International Confederation of Dietetic Associations (ICDA) is made up of 34 national dietetic association members, representing over 150,000 nutrition and dietetic professionals around the world.  Barilla hosted two culinary demonstrations on the first day of the conference.  Well-known, NYC-based nutritionist Joy Bauer M.S., R.D. C.D.N., paired with James Beard Award-winning Chef Paul Bartolotta in a lively discussion on “The Truth About Pasta: Healthy Pasta Cooking Demonstration.”  For more information on the organization and the conference, please visit their website at http://www.internationaldietetics.org.

South Beach Wine and Food Festival
Miami, FL
March 5-7, 2004

Superstar chefs Emeril Lagasse, Alain Ducasse, Bobby Flay, Nobu Matsushia, Alton Brown, and Ming Tsai joined Barilla at this unique wine, spirits and culinary celebration presented by Food & Wine magazine and co-hosted by Southern Wine & Spirits of Florida and the top-rated School of Hospitality and Tourism Management at Florida International University (FIU). The festival took South Florida’s culinary profile to a new level by inviting thousands of locals and visiting food and wine connoisseurs to enjoy culinary demonstrations, seminars and grand tastings of haute cuisine, top-shelf wines and other beverages.

Barilla offered thousands of guests authentic Italian dishes from various regions throughout Italy, and presented the “Barilla Best New Student Chef Award ” to Christopher Kark, a student at the FIU School of Hospitality and Tourism Management, in recognition of his commitment to and passion for the culinary arts.  Barilla also co-sponsored the Florida Restaurant Association’s Celebrity Golf Tournament, providing an authentic Italian luncheon for these culinary influencers.

Back to top  

2003 Events

First Annual Gourmet Institute
New York City
October 24-26, 2003

More than 70 of the world’s most celebrated chefs, restaurateurs, sommeliers, and winemakers joined Gourmet magazine Editor-in-Chief Ruth Reichl and her team of editors in leading guests on a culinary journey of cooking demonstrations (with Daniel Boulud, Rocco DiSpirito, Alfred Portale, Tom Valenti, Eric Ripert, and Marcus Samuelsson), wine tastings, travel excursions, and interactive behind-the-scenes experiences at Gourmet headquarters in New York City.

Nearly 300 passionate culinary and travel enthusiasts from 34 states sampled unique pasta recipes from Barilla at the Gourmet Good Living Travel Pavilion. Barilla also offered fine Italian foods from the Academia Barilla line of gourmet products, including freshly shaved Prosciutto, olive oil tastings, 12- and 24-year-old balsamic vinegar, and 18- and 24-month-old Parmesan Reggiano. Celebrity chef Sara Moulton conducted three seminars and demonstrations with tips for tasty weeknight meals using Barilla pasta.

Bon Appetit Wine & Spirits Focus
Los Angeles, CA
October 26, 2003

Food enthusiasts sampled Barilla’s Four Cheese Tortelloni with Asparagus and Prosciutto prepared by Ugo Allesini, executive chef of Prego Ristorante, and picked up Barilla recipes at this culinary celebration hosted by Bon Appetit magazine.

Second Annual Barilla Feast: At the Crossroads of Italian Cuisine and Culture
New York City, NY
October 21, 2003

The Barilla Feast is a unique way of sharing Barilla’s passion and expertise for the authentic Italian eating and dining experience. In honor of those who celebrate and advance authentic Italian food and culture, the Second Annual Barilla Feast took its guests on an epicurean journey through various regions of Italy.

Master sommelier Andrea Immer, Zagat Survey CEO Tim Zagat, and Italian politician Elvio Ubaldi joined Barilla to pay tribute to musical writer and lyricist Maury Yeston for advancing Italian culture via the Broadway production Nine; Frances Mayes for authoring Under the Tuscan Sun and two other best-selling books about Tuscany; Lidia Matticchio Bastianich, star of Lidia’s Italian American Kitchen and Lidia’s Italian Table and co-owner of Felidia and Becco restaurants in New York and Lidia’s in Kansas City and Pittsburgh; and her son Joe Bastianich, owner of  New York City restaurants Babbo, Lupa and Esca, for advancing Italian gastronomy in America.

The event was co-hosted by FINE LIVING TV network, renowned wine makers Marchesi Antinori, and the Oldways Preservation & Exchange Trust.

Bon Appetit Grand Central Tasting
New York, NY
October 14-17, 2003

Food enthusiasts watched a culinary demonstration by Robert Cacciola, executive chef of Bon Appetit magazine, as he prepared Barilla Four Cheese Tortelloni with Asparagus and Prosciutto. Attendees took home samples of Barilla pasta and picked up delicious Barilla recipes. 

Bon Appetit Wine & Spirits Focus
New York City, NY
September 16, 2003

At this culinary celebration hosted by Bon Appetit magazine, food enthusiasts sampled Barilla Oven Ready Lasagna, Italian Baking Sauce and Tortellini in specially-created recipes by Chef Luigi Celentano of the Gigino Trattoria.

Ravinia
Chicago, IL
July 13, 2003
Concert:  Chicago Symphony Orchestra, Handel’s Water Music and Vivaldi’s Four Seasons with a Twist

As part of its commitment to culture and the arts, Barilla is an ongoing, proud sponsor of the annual Ravinia Festival in Chicago, providing funding every summer since 2001.  The oldest outdoor music festival in North America, lauded for presenting world-class music, the festival attracts about 600,000 listeners to some 120 to 150 events that span all genres from classical music to jazz to music theater over each three-month summer season. Over the years, the festival has hosted such luminaries as Louis Armstrong, The Ballet Russe, Luciano Berio, Leonard Bernstein, Lucrezia Bori, Dave Brubeck, Pablo Casals, Van Cliburn, Aaron Copland, Duke Ellington, Ella Fitzgerald, George Gershwin, JosZÿ Greco, Jascha Heifetz, John Houseman, Janis Joplin, Yo-Yo Ma, Luciano Pavarotti, Itzhak Perlman, Oscar Peterson, Stephen Sondheim, Isaac Stern, and Frank Zappa.

Example of Ravinia 2003 Advertisement

21st Annual Food & Wine Magazine Classic
Aspen, CO
June 13-15, 2003

“The Height of Good Taste” is Food & Wine magazine’s premier culinary event—a dazzling array of world-class cooking demonstrations, wine tastings and panel discussions led by top chefs like Charlie Trotter, Marcus Samuelson, Jacques Pepin, Bobby Flay and Mario Batali and wine experts like Andrea Immer. Topics at this year’s event ranged from the France vs. Italy Taste-off to South African All-Stars to Perfect Picnic Pours.

Barilla offered thousands of guests samples of dishes inspired by the film Big Night, the book Under the Tuscan Sun, and Guiseppe Arcimboldo’s painting Vertumnus, showcased its Academia Barilla products (a line of premium professional food products), and co-sponsored the Culinary Institute of America’s “Best New Student Chefs” award reception. 

The Gourmet Wine Cellar
New York City, NY
May 1, 2003

As a participating sponsor, Barilla provided recipes for wine-and-dish pairing at this celebration of the taste, history, and tradition of wine. Attendees sipped award-winning wines, savored food from some of New York’s finest chefs, mingled with knowledgeable sommeliers, and visited a gourmet wine lab for sit-down tastings throughout the evening.

Participating sommeliers included La Caravelle Wine Director Andrew Brisker, Tse Yang Sommelier Lee Fleming, Union Square Café Wine Director Karen Ann King, Daniel Restaurant Sommelier Jean Luc Le Du, and Verbena Sommelier Aaron von Rock.

Back to top

2002 Events

A Celebration of Food and Culture/1st Annual Barilla Feast
New York City, NY
October 22, 2002

Barilla teamed up with Gourmet magazine, some of America’s leading chefs, Tim Zagat of Zagat Survey, and cultural powerhouses the Guggenheim Museum, The New York Public Library, and the Tribeca Film Institute to create “A Celebration of Food and Culture,” a first-ever exploration of the ways that food, cooking and dining inspire and are expressed in film, art and literature.  Together, they created a “best of” list that cited some of the most significant food-inspired works of film, art and literature.

The honorees were feted at “The Barilla Feast,” a dinner co-sponsored by Barilla and Gourmet.  For the first time, eight chefs from the U.S. and Italy, including Michael Romano of Union Square Café, created culinary masterpieces inspired by the works on the lists and shared their insights into their creation.  Gourmet magazine editor Ruth Reichl and publisher Giulio Capua; Tim Zagat, publisher of the Zagat Guides; Lisa Dennison, Chief Curator of the Guggenheim; and Dr. Paul LeClerc, President of The New York Public Library were among the notables from the food, film, art, and literary worlds who were on hand to savor the dishes and explore the role and impact of food on arts and culture. 

Ravinia
Chicago, IL
July 26, 2002
Concert:  Chicago Symphony Orchestra, Verdi &  Respigi Italy

As part of its commitment to culture and the arts, Barilla is an ongoing, proud sponsor of the annual Ravinia Festival in Chicago, providing funding every summer since 2001.  The oldest outdoor music festival in North America, lauded for presenting world-class music, the festival attracts about 600,000 listeners to some 120 to 150 events that span all genres from classical music to jazz to music theater over each three-month summer season. Over the years, the festival has hosted such luminaries as Louis Armstrong, The Ballet Russe, Luciano Berio, Leonard Bernstein, Lucrezia Bori, Dave Brubeck, Pablo Casals, Van Cliburn, Aaron Copland, Duke Ellington, Ella Fitzgerald, George Gershwin, JosZÿ Greco, Jascha Heifetz, John Houseman, Janis Joplin, Yo-Yo Ma, Luciano Pavarotti, Itzhak Perlman, Oscar Peterson, Stephen Sondheim, Isaac Stern, and Frank Zappa.

Tribeca Film Festival
New York City, NY
May 8-12, 2002

Barilla was the only international sponsor of the first annual Tribeca Film Festival, founded by Robert DeNiro, Jane Rosenthal, and Martin Scorsese. The mission of the festival is to bring local, national and international talent to New York City to celebrate the best in independent film. More than 150,000 people attended the event, which helped re-energize the culture and economy of Lower Manhattan (following September 11, 2001) by creating an international destination for lovers of film, art, and entertainment.

As part of the sponsorship, Barilla hosted a one-of-a-kind panel discussion and luncheon focusing on the significant role food plays in film with special guests Martin Scorsese and leading food author/critic Gael Greene. Approximately 150 people attended the event, including top-tier media, such as Food & Wine magazine, Gourmet magazine, Parade, NY Post, RAI, CBS and NY1, culinary notables and VIP attendees. Following the panel discussion was a screening of Barilla’s 125th anniversary mini-film, directed by internationally acclaimed director Wim Wenders.

During this special forum, Scorsese and Greene explored the cultural significance of food in movies such as Chocolat, Big Night and Eat Drink Man Woman as vehicles for humor, foreshadowing and character development. At a luncheon following the panel discussion, Barilla’s award-winning chefs created a culinary extravaganza for guests.

Back to top 

2001

Ravinia
Chicago, IL
August 6, 2001
Concert:  Europa Galante, Very Vivaldi

As part of its commitment to culture and the arts, Barilla is an ongoing, proud sponsor of the annual Ravinia Festival in Chicago, providing funding every summer since 2001.  The oldest outdoor music festival in North America, lauded for presenting world-class music, the festival attracts about 600,000 listeners to some 120 to 150 events that span all genres from classical music to jazz to music theater over each three-month summer season. Over the years, the festival has hosted such luminaries as Louis Armstrong, The Ballet Russe, Luciano Berio, Leonard Bernstein, Lucrezia Bori, Dave Brubeck, Pablo Casals, Van Cliburn, Aaron Copland, Duke Ellington, Ella Fitzgerald, George Gershwin, JosZÿ Greco, Jascha Heifetz, John Houseman, Janis Joplin, Yo-Yo Ma, Luciano Pavarotti, Itzhak Perlman, Oscar Peterson, Stephen Sondheim, Isaac Stern, and Frank Zappa.

Back to top

Ongoing

Barilla Donations to America’s Second Harvest

Every year, Barilla donates pasta and sauce products to America’s Second Harvest, a national food bank network. Barilla’s partnership with America’s Second Harvest dates back to 1997, when the company provided 20,000 meals to the organization during the celebration of Alex Zanadri’s 1997 PPG Cart Championship. In 2000, Barilla contributed the largest pasta donation ever made to America’s Second Harvest, with 1.2 million pounds.

A non-profit organization, America’s Second Harvest is among the nation’s largest charities and is the largest non-governmental feeding program. Once the product arrives at the food bank or food rescue program, it is distributed to charities that serve qualified, low-income families with children, the working poor, the elderly, the homeless, the disabled, the unemployed, and victims of natural disasters.